Number One

Flávio Bolsonaro (78): lost Brazil's presidential runoff to Lula and called the result illegitimate.

Biggest Climbers

  • Nikki Haley up 16 — news mentions tripled; condemned Vivek Ramaswamy's attack ad in the Ohio governor's race.
  • Dua Lipa up 14 — news mentions doubled; curated the London Literature Festival, with events alongside Zadie Smith and Patti Smith.
  • Keanu Reeves up 13 — a burst of edits to their Wikipedia page; reported for Netflix's Maelstrom and a James Wan remake.

Fastest Fallers

  • Ed Sheeran down 31 — news mentions collapsed; falling back from September's spike, when Macklemore was dropped from his tour after pro-Palestine statements on stage.
  • Tim Cook down 18 — news mentions fell by two thirds; falling back after handing over as Apple CEO to John Ternus on 1 September.
  • Olaf Scholz down 16 — news mentions halved.

New to the Table

  • Flávio Bolsonaro joins the table at #1: lost Brazil's presidential runoff to Lula and called the result illegitimate.
  • Christa Pike joins the table at #5: convicted murderer who survived a failed execution in Tennessee on 30 September.
  • Pope Leo XIV joins the table at #7: lung cancer surgery on 13 October, followed by a return to the Vatican.
  • Prince Harry joins the table at #31: a GQ interview about wanting to reconcile with his father and brother.
  • Gyanesh Kumar joins the table at #32: India's Chief Election Commissioner, targeted by opposition claims over voter rolls that the commission rejects.
  • Mark Carney joins the table at #41: US trade talks, a Canada-EU summit and Alberta's separation vote.
  • Rahul Gandhi joins the table at #67: leading India's opposition campaign over voter rolls, which the Election Commission disputes.